{"product_id":"serena-heritage-coat","title":"SERENA HERITAGE COAT","description":"\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eTimeless Warmth, Effortless Elegance\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThere are certain pieces that simply make you feel more confident the moment you put them on. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSerena™ Heritage Coat\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e was designed for exactly that feeling — combining comfortable warmth with a beautifully timeless look you can rely on throughout the colder months.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts soft feel, flattering straight cut and classic button front create an elegant silhouette without feeling stiff or overly formal. Whether you're meeting a friend for coffee, heading into town or enjoying a crisp autumn walk, Serena helps you feel \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ewarm, polished and beautifully put together\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with very little effort.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1097\/7260\/3731\/files\/ChatGPT_Image_8_sep_2026_13_34_55.png?v=1788867472\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eWhy You'll Love It\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eWarm \u0026amp; Comfortable Without the Bulk\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eSoft, insulating fabric helps keep you cozy on colder days while still feeling comfortable and easy to wear.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eA Flattering, Elegant Silhouette\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe straight cut falls beautifully over the body, giving you a refined shape without feeling tight or restrictive.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTimeless Style That Never Feels Outdated\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe classic design and button-front finish make Serena a coat you can confidently wear year after year.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eEasy to Style with What You Already Own\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003ePair it with jeans and knitwear for everyday elegance or wear it over trousers, skirts or dresses for a more polished occasion.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMade for Feeling Put Together\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eEven on days when you want to keep your outfit simple, Serena adds that finishing touch that helps you feel confident and well dressed.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eA Coat You'll Look Forward to Wearing\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause staying warm shouldn't mean giving up your sense of style. 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